March 31, 2011
Ballmer said the amount of money companies spend on digital advertising continues to grow, as do the opportunities to innovate, most notably on Kinect for Xbox 360. At Microsoft, this innovation has intersected with major consumer brands, whether it’s Chevrolet Volt appearing in the Kinect game “Joyride” or an original web series from Wendy’s that appears on MSN
Speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit
Ballmer said that Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology “We’re just scratching at the surface,”. The speed of innovation is accelerating like no other industry, which doesn’t always make life easy for marketers and advertisers", he said. “It’s like that line out of the Woody Allen movie ‘Annie Hall’ about relationships between men and women – relationships are like sharks, they either move forward or they die.”
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