Friday, April 8, 2011

Facebook at the heart of the news

Facebook aims to launch bid to become a news-maker.
Facebook for Journalists claims to be “an ongoing resource for the growing number of reporters using Facebook to find sources, interact with readers, and advance stories.
It aims to “provide journalists with the best practices for integrating the latest Facebook products with their work and connecting with the Facebook audience of more than 500million people.”
This is the same company that's known to be a social networking service and website launched in February 2004 As of January 2011, Facebook has more than 600 million active users.Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics.
As we speak Facebook is sharing the technology behind the servers that power its massive online social network. The company wants to share the specifications and design documents to help others build and power startups more efficiently, and to foster innovation so that it can benefit from others’ improvements too.
This is the same company that was facing a potentially embarrassing lawsuit after a rival site claimed that the founder, Mark Zuckerberg, stole the idea for the network back in 2004, but that lawsuit against them was finally settled in Facebook’s favor in 2008.
So now Facebook is looking to strengthen its relationship with the news media and has already helped boost traffic to news websites, a top executive told journalists Thursday.
"In a world where people are spending so much time on Facebook ... we want news to be a big part of that," Sandberg told the American Society of News Editors at its annual convention in San Diego.
She said she uses Facebook for two things — connecting with family and friends and getting her daily news.
Facebook recently unveiled a Facebook page for journalists who want to use social media as a tool in their reporting and source building around the globe. The company also plans to host workshops to teach journalists how to take advantage of the social networks.
Media observers, however, have reacted with scepticism to the social media site’s claimed ability, beyond the many news feeds which already exist, to help journalists find stories. Digitaltrends.com says: “Twitter’s bite-sized information and dearth of insiders using the site makes it a natural platform to find a story.”

It says that a single tweet from a high-ranking executive has led to far more news stories being uncovered than any amount of information posted on Facebook.
In an attempt to deflect such criticisms, and prove that it can set the news agenda, Facebook has announced that American President Barack Obama will participate in a live, streamed ‘Q&A’ session from the White House, on Wednesday April 20.
Here is the Man behind all the power of facebook.
                                                  Mark Zuckerberg and his girlfriend

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Olivier

Thursday, April 7, 2011

Microsoft to Turn Advertising Upside Down



March 31, 2011


Ballmer said the amount of money companies spend on digital advertising continues to grow, as do the opportunities to innovate, most notably on Kinect for Xbox 360. At Microsoft, this innovation has intersected with major consumer brands, whether it’s Chevrolet Volt appearing in the Kinect game “Joyride” or an original web series from Wendy’s that appears on MSN


Speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit
Ballmer said that Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology “We’re just scratching at the surface,”. The speed of innovation is accelerating like no other industry, which doesn’t always make life easy for marketers and advertisers", he said. “It’s like that line out of the Woody Allen movie ‘Annie Hall’ about relationships between men and women – relationships are like sharks, they either move forward or they die.”

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And please don't forget to leave your comments here!.

Olivier